#46: Collaborative Projects (1973 – 2019)


10 December 2019


Branco Gaica

In 1973, a number of exciting collaborations and partnerships came to fruition, propelling the Company into the world of designers, catwalks and air travel.

Sydney Dance Company (then called the Dance Company NSW) was profiled in a three-page fashion spread in Dolly Magazine in its early years of publication, helping the Company reach younger audiences with a taste for contemporary flair. In 1974, Qantas engaged the Company to create a ballet featuring the airline’s vivid, surrealisticEmilio Pucci-designed uniforms, and Company dancers were pictured in glamourous advertisements encouraging young adults to invest in Westpac’s saving programs. At the end of the decade, the fashion house Hilton launched its new nightwear range, Antron III, which saw dancers Sheree da Costa, Nina Veretennikova, Gary Hill, Jenny Barry and Merilee Macourt model the brand’s pieces at Myer’s Sydney store.

These early projects have led to a continued exploration between dance, fashion and cross art-form projects, with the Company embracing the opportunity to collaborate with Akira Isogawa  (Air & Other Invisible ForcesEllipse, and  Grand),Josh Goot  (6 Breaths,2010), Dion Lee (Emergence, 2013) Toni Maticevski (Les Illuminations, 2013)  and Bianca Spender  (Cinco, 2019),as well as partnering with David Jones in 2016 and 2018.

Follow #SDC50Years on  Instagram, Facebook and  Twitter to revisit some of our highlights and greatest moments of dance over the past 50 years and share your favourite memories of Sydney Dance Company using #SDC50Years.

Related Articles