In 1973, a number of exciting collaborations and partnerships came to fruition, propelling the company into the world of designers, catwalks, and air travel. Sydney Dance Company (then called the Dance Company NSW) was profiled in a three-page fashion spread in Dolly Magazine in its early years of publication, helping the company reach younger audiences with a taste for contemporary flair.
In 1974, Qantas engaged the company to create a ballet featuring the airline’s vivid, surrealistic Emilio Pucci-designed uniforms, and company dancers were pictured in glamourous advertisements encouraging young adults to invest in Westpac’s saving programs. At the end of the decade, the fashion house Hilton launched their new nightwear range, Antron III, which saw dancers Sheree da Costa, Nina Veretennikova, Gary Hill, Jenny Barry and Merilee Macourt model the brand’s pieces at Myer’s Sydney store. These early projects have led to a continued exploration between dance, fashion and cross art-form projects, with the company embracing the opportunity to collaborate with Akira Isogawa (Air & Other Invisible Forces, Ellipse, and Grand), Josh Goot (6 Breaths, 2010), Dion Lee (Emergence, 2013), Toni Maticevski (Les Illuminations, 2013) and Bianca Spender (Cinco, 2019), as well as partnering with David Jones in 2016 and 2018.
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